Meet Trina Alger: Western US Sales Manager

Dranetz is pleased to welcome Trina Alger, who joined us in January as our Western US Sales Manager.

Trina supports customers and partners across a varied territory, covering the Western United States, Alaska, and Hawaii, including Washington, Idaho, Montana, Wyoming, Colorado, Oregon, Utah, Nevada, California, Arizona, and New Mexico.

Attracted to Dranetz’s customer-first culture

Ask Trina what she likes most about working with customers, and her answer is simple: she learns something every time.

“My customers work in utilities, laboratories, hospitals, industrial plants, field service, and data centers. Each environment teaches me something new. I enjoy learning how they work and what challenges they face,” she says.

This curiosity pairs well with what Trina says drew her to Dranetz in the first place: a culture that doesn’t just talk about taking care of customers, but backs it up with action.

She points to the ability to move quickly for customers, without layers of approvals. “We have the authority to get things done fast and efficiently for our customers. No red tape or levels of executives to sign off.”

Trina adds she’s “reenergized and excited to be a part of building Dranetz and the GMC Instruments brands.”

Trina also notes that Dranetz’s focus on power quality mattered to her decision to accept a position with Dranetz. She describes it as a strong match for her own experience and strengths.

Working closely with distributors and reps

Trina also values the role distributors and reps play in helping Dranetz stay grounded in what’s happening locally.

As she puts it, they “know their local market and provide firsthand insights on how to better position our brands,” and those insights vary based on geography and industry focus.

And one part of her job that might surprise people?

She gets to see “behind the scenes of critical infrastructure most people never think about.”

Dips deserve more attention 

If Trina could wave a wand and make one power quality concept better understood, it would be voltage sags, also known as dips.

She calls them the most common disturbance in homes, businesses, factories, hospitals, and data centers. Their causes can include large motor starts, utility faults, lightning strikes, grid switching, or heavy equipment turning on.

What makes voltage sags tricky is how easy they are to miss and how expensive they can be. Trina notes that even a single sag can stop production, corrupt data, shut down servers, or raise risk in critical environments, and you often only know they occurred if you’re monitoring correctly.

After hours: NASCAR and pets

Outside of work, Trina and her husband, Linn, are serious NASCAR fans. She names Tony “Smoke” Stewart, Dale Earnhardt Jr., Carl Edwards, and Kevin Harvick among her favorite drivers.

They even bought an RV to camp at races, with a favorite spot at Flagler Beach, Florida, for the Daytona 500.

Their home is also busy in the best way, thanks to their “fur babies”: Waylon (a chocolate lab), Dolly (a shelter rescue- Malinois/German Shepherd/ShihTzu/Chihuahua/Chow mix), and Rocco and Smoke (tuxedo kittens).